What actually is digital marketing?How does it work?

What actually is digital marketing?How does it work?

Digital marketing

Before moving to the digital marketing, a question may arises. What actually mean by marketing?Marketing simply means to trade or promote or establish connection to the buyers by the suppliers. When someone trade something in order to get something, that is what we call marketing. 

At past people used to follow the conventional method of marketing. People used to paste posters, pamphlets, leaflet etc. But with the enhancement of the technology, marketing begin to modernize. Today we call that modernize marketing as a digital marketing. Digital marketing simply means the act of promoting any business or any company digitally. It is the form of marketing using some digital channels. 

Some of the forms of digital marketing are 

⦁Content marketing 

When we create any blog, create videos, images in order to promote any company or organization then that is called content marketing. Today content marketing is touching its pace because every company wants to create their blogs.

⦁Search Engine optimization (SEO)     

When we optimize certain keywords  which are relevant to the targeted audience  to the search engine like google, Youtube so that whenever someone search anything related, search engine shows the company website,apps,blog etc at the top. This kind of digital marketing is being popular nowadays because every company wants their page to be land first whenever someone search for it. 

⦁Social media marketing 

This is a kind of marketing in which we use the help of social media like Facebook, Instagram Whatsapp, twitter etc. We promote someone page or someone's post with the help of social media. Post boosting is one of the crucial example of social media marketing.

⦁Pay per click(POC)

When we drive an ad in the form of text,image,videos etc in any website, then we call it as pay per click. We may have often encounter such ad when we use any website. Such ad is called pay per click.

⦁Email marketing

Email marketing can be termed as re-targeting or re-marketing. In this marketing , the website will send the more details about the site which the user has already seen. It is called email marketing. It simply re-targets the users sending the more features and details about the site or company 

⦁Affiliated marketing 

Affiliated marketing means the marketing which we perform from the third party websites.When we use the help of any other websites  to promote the sites or business, such marketing is known as affiliated marketing.

Today almost all the business use digital marketing to promote their business. It is because it has various advantages that many company are getting.

Some of the advantages are :-

1) It is measurable

In the conventional marketing, people used to paste brochures, pamphlet or leaflet. But would the company know how many people have seen or visited that brochures or pamphlet?Definitely not. But the digital marketing is measurable i.e it can measure the number of visitors of the sites or page. So it helps any organization to know whether the people are interest in the product or not.

2) Customer reach

With the help of digital marketing, it is really easy for the customer or client to reach out with the organization. It makes easier for the customer to find out the details about the company.

3) Anytime accessible

Digital marketing makes the company accessible anytime the customer needs. He/she can access the details and reach to the company anytime.

4) Easy entry 

It is really easy to enter into digital marketing.We don't have to have a large amount of capital or skill to enter into digital marketing. Hence it has an easy entry.

Digital marketing has made any company easy to run with its various features. So every company uses these feature via digital marketing